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National Geographic Animal Jam burst on the children's media scene last year as the result of a unique partnership between a videogame studio recovering from console addiction and one of the world's most venerable and respected media brands. Now in its second year of operation, and with over 5 million kids engaged worldwide, the online playground for animal avatars continues to grow at an accelerating rate and is expanding into other media. Hear how the creators of Animal Jam crossed the ocean of funding perils, traversed towering barriers to entry, and battled their nemesis Captain Toothpaste... as they strove to create an online community that kids and parents would both accept as "entertainment with substance."

Delivered at Casual Connect Seattle, July 2012.

Download Slides: http://casualconnect.org/lectures/design/animal-jam-why-chocolate-covered-broccoli-sucks-but-zucchini-bread-doesnt-clark-stacey

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