Diamonds are the most recent currency in Animal Jam. They appear as blue triangular diamonds, sparkling with lighter top highlights. They were originally given out in late 2012 early 2013 in a 3 diamond promo. Club Members are able to receive them every Tuesday, while all Jammers have a chance of winning some Diamonds in the Daily Spin although it is still very rare. Jammers can also receive larger amount of diamonds such as ten or twenty-five on certain gift cards, which can be brought through retail stores.
Diamonds can only be used in the Diamond Shop to purchase prizes. Most Diamond Items are members only, although AJHQ has put some non-member items in there too. Members can use Diamonds to purchase past Monthly Member Gifts, along with seasonal pets and gift card animals.
Diamonds are given out in Decemeber as part of the Jamaalidays. Also durinf December you can buy Holiday themed items given out by the "Advent Calander" during the real time of Advent (Dec 1-24)
AJHQ (Animal Jam Headquarters) has confirmed that all diamond reward rumors to be false, as said in this.
However there has been a diamond code which grants you one diamond, as of 2014; twelve.
An Animal Jam advertisement for Diamonds.
The page about Diamonds in the Daily Explorer.
Some of the items available at the Diamond Shop.
The Arctic Wolf statue that you purchase animals and pets from.